New Balance Utilizes Customized Raymond Very Narrow Aisle Trucks

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  • new balance, raymond success story


    New Balance Athletic Shoe, Inc. designs and develops innovative, highly functional and reliable shoes. Based in Boston, MA, New Balance has three North American warehouses (Ontario, CA; Compton, CA; and Lawrence, MA) that process 26 million pairs of shoes per year.

    When looking for lift trucks to outfit its 860,000 sq.ft. of warehouse space, New Balance chose Raymond because of its similar philosophy.

  • new balance, raymond success story


    Needing to maximize productivity in order to move the millions of athletic shoes sold annually, Thorn looked to Abel Integrated Handling Systems, the Raymond Dealership in Lawrence, and to its Director of Sales, Mike Petinge.

    Mike Petinge and the New Balance team chose eight counterbalanced trucks for receiving; six wire-guided Swing-Reach trucks and 11 pallet trucks for pick and put away in narrow aisles; and 26 wire-guided orderpickers for case picking.


    New Balance has doubled its output while maintaining staff levels. One reason for the output increase is less truck downtime for battery changes. With Raymond orderpickers, operators can go a full shift before a battery change.

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