Raymond Hosts CAST Event

Raymond Hosts CAST Event, Shares Marketing Best Practices

Sep 17, 2013
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The Communications Association of the Southern Tier (CAST) held an association meeting at The Raymond Corporation headquarters in Greene, New York, on Tuesday, Sept. 17, 2013.

GREENE, N.Y. — The Communications Association of the Southern Tier (CAST) held an association meeting at The Raymond Corporation headquarters in Greene, New York, on Tuesday, September 17, 2013. Raymond’s key discussion at the association meeting focused on best practices in integrated marketing for business to business industries. Raymond’s speakers included David Furman, vice president of marketing for Raymond, as well as Amy McDermott, marketing communications manager for Raymond.

“Business to business marketing holds many challenges and opportunities especially when your customers range from small business to Fortune 500 companies,” said Furman. “We were happy to share our marketing best practices with CAST and create a forum for discussion with the communications professionals of the southern tier.”

CAST also learned about Raymond’s 90 year history of innovation in the material handling industry and its history in the community by touring the Raymond Hall of Progress museum, as well as participating in a guided tour of the Raymond® forklift manufacturing facility.

For more information on The Raymond Corporation, visit www.raymondcorp.com or call 800-235-7200.

The Raymond Corporation is a global provider of unmatched material handling technology, expertise and support to increase productivity and cost-efficiency. Designed with ecological and economical benefits in mind, Raymond® lift trucks are engineered to achieve higher performance and increase efficiency. Raymond offers a full line of manual and electric lift trucks — including pallet trucks, walkie stackers, counterbalanced trucks, reach trucks, orderpickers and turret trucks — and iWAREHOUSE®, complete with iWAREHOUSE Essential™ and iWAREHOUSE Enterprise™, to manage lift truck fleets, labor efficiencies and warehouses. Additionally, flexible automation solutions, customized financing options and industry-leading consultation from Raymond further enhance warehouse processes and streamline material handling practices.

Communications Association of the Southern Tier (CAST)

CAST is an organization for Southern Tier professionals in advertising, broadcasting, graphic design, marketing communications, photography, printing and publishing, public relations and other areas of communications. For more information, please visit www.castmembers.org.

For additional information about The Raymond Corporation or to locate a Raymond Sales and Service Center, visit the company website at www.raymondcorp.com or call 800-235-7200. iWAREHOUSE® and Raymond® are U.S. trademarks of The Raymond Corporation.
 
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Publisher note - Send reader responses to:
The Raymond Corporation
Attn: Elizabeth Buza
South Canal Street
P.O. box 130
Greene, NY 13778-0130
Fax: 607-656-9005
raymond@raymondcorp.com