Ginsberg's Foods Finds Success by Pairing Tradition with Evolution

CHALLENGE: LIMITED TIME & RESOURCES

Ginsberg’s Foods runs a 24-hours-per-day operation, roughly six days per week. This busy warehouse environment, along with the company’s continued growth, led to capacity issues with operator education — too many trucks were running through the aisles for instruction to happen at the same time as daily operations.

Additionally, employee feedback to the leadership team suggested consistency was needed within the company’s program.
SOLUTION: INNOVATIVE INSTRUCTIONAL TOOL

To help expand and revise its operator education program, Ginsberg’s Foods incorporated the Raymond Virtual Reality Simulator. This technology is an asset to any operator learning program, as it helps individuals become more familiar and comfortable with the forklift and its controls prior to operating within the physical warehouse environment.

Ginsberg found that learning skills on an actual truck helped build operator confidence and eliminated the need to purchase or store a purpose-built instructional truck.
RESULTS: IMPROVED PRODUCTIVITY

Because almost half of all recent new hires at Ginsberg’s Foods have never been on a lift truck before, they need more education than others to feel comfortable entering a live warehouse environment. The Raymond Virtual Reality Simulator puts everyone on a level playing field, allowing instructors to watch multiple operators at once and give immediate feedback.

The Raymond Virtual Reality Simulator also helped Ginsberg’s Foods retain new talent. Many of the recent hires are millennials, and they expressed interest in virtual reality because they had experience with it outside the workplace and saw it as a unique way to learn.

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