
Web Analytics
Unique Pageview
The number of sessions during which the specified page was viewed at least once
Sessions
The time period a user is actively engaged on the website
% of New Sessions
The percentage of first time visits
Users
Individuals who have initiated at least one session during the date range
Pages Per Session
The average number of pages viewed during a session. Repeated views of a single page are counted
Bounce Rate
The percent of single-page visits. A person left the site from the entrance page without interaction
Avg. Session Duration
The average length of a session in minutes
Unique Pageview
The number of sessions during which the specified page was viewed at least once
Sessions
The time period a user is actively engaged on the website
% of New Sessions
The percentage of first time visits
Users
Individuals who have initiated at least one session during the date range
Pages Per Session
The average number of pages viewed during a session. Repeated views of a single page are counted
Bounce Rate
The percent of single-page visits. A person left the site from the entrance page without interaction
Avg. Session Duration
The average length of a session in minutes
Search Engine Marketing
Total Ad Clicks
The number of times a user clicked on an advertisement
Conversions
The number of time a user completed a specific action (ex – web form submission)
Click Through Rate (CTR)
The percentage of users who view and advertisement and click it
Cost Per Click
The amount paid each time a user clicks on an advertisement
Cost Per Conversion
The amount paid each time a user performs a specific action
Conversion Rate
The percentage of users who click on an advertisement and complete a specific action
Search Volume
The total number of times a keyword was searched for in one month on a specific search engine
Blended Rank
Search engine rank among all search results including text, image, video, social, and local maps
Total Ad Clicks
The number of times a user clicked on an advertisement
Conversions
The number of time a user completed a specific action (ex – web form submission)
Click Through Rate (CTR)
The percentage of users who view and advertisement and click it
Cost Per Click
The amount paid each time a user clicks on an advertisement
Cost Per Conversion
The amount paid each time a user performs a specific action
Conversion Rate
The percentage of users who click on an advertisement and complete a specific action
Search Volume
The total number of times a keyword was searched for in one month on a specific search engine
Blended Rank
Search engine rank among all search results including text, image, video, social, and local maps