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Web Analytics

Unique Pageview 
The number of sessions during which the specified page was viewed at least once

The time period a user is actively engaged on the website

% of New Sessions 
The percentage of first time visits

Individuals who have initiated at least one session during the date range

Pages Per Session 
The average number of pages viewed during a session. Repeated views of a single page are counted

Bounce Rate 
The percent of single-page visits. A person left the site from the entrance page without interaction

Avg. Session Duration 
The average length of a session in minutes

Search Engine Marketing

Total Ad Clicks 
The number of times a user clicked on an advertisement 

The number of time a user completed a specific action (ex – web form submission) 

Click Through Rate (CTR) 
The percentage of users who view and advertisement and click it 

Cost Per Click 
The amount paid each time a user clicks on an advertisement 

Cost Per Conversion 
The amount paid each time a user performs a specific action 

Conversion Rate 
The percentage of users who click on an advertisement and complete a specific action 

Search Volume 
The total number of times a keyword was searched for in one month on a specific search engine

Blended Rank 
Search engine rank among all search results including text, image, video, social, and local maps