Web Analytics

Unique Pageview 
The number of sessions during which the specified page was viewed at least once

Sessions 
The time period a user is actively engaged on the website

% of New Sessions 
The percentage of first time visits

Users 
Individuals who have initiated at least one session during the date range

Pages Per Session 
The average number of pages viewed during a session. Repeated views of a single page are counted

Bounce Rate 
The percent of single-page visits. A person left the site from the entrance page without interaction

Avg. Session Duration 
The average length of a session in minutes

Search Engine Marketing

Total Ad Clicks 
The number of times a user clicked on an advertisement 

Conversions 
The number of time a user completed a specific action (ex – web form submission) 

Click Through Rate (CTR) 
The percentage of users who view and advertisement and click it 

Cost Per Click 
The amount paid each time a user clicks on an advertisement 

Conversion Rate 
The percentage of users who click on an advertisement and complete a specific action 

Cost Per Conversion 
The amount paid each time a user performs a specific action 

Broad Match 
The search term is similar to the keyword. Additional terms may appear before, after, or between the term 

Exact Match 
The search term is the same or a close variation with the same meaning of the keyword 

Universal Presence 
Results that are other than website links ranking on the search engine results page (ex: images, maps, quick answers, videos, etc.) 

Search Volume 
The total number of times a keyword was searched for in one month on a specific search engine

Blended Rank 
Search engine rank among all search results including text, image, video, social, and local maps